Music · Culture · Events

Music, Culture & Events Advancing Breast Cancer Awareness

One Night.
One City.
One Purpose.

Paradise Pink is a brand for music, culture, and events dedicated to spreading breast cancer awareness, created by D'Antré Cole in honor of his mother. We bring people together through gatherings, experiences, and community — all in pink. Our signature all-pink festival launches in Los Angeles in Fall 2027, built from day one to grow city by city. A portion of every ticket supports a major breast cancer organization.

Become a Sponsor Join the Movement

1,500–3,000Est. Guests, Flagship Festival

1Oceanfront Stage

∞Multi-City Vision

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Our Story

Built in Honor of DeGeta Cole

Paradise Pink is a music, culture, and events brand built with purpose.

Created by D'Antré Cole in honor of his mother, DeGeta Cole, Paradise Pink was born from love, loss, and the desire to transform heartbreak into hope. Pink was DeGeta's favorite color, and it lives at the heart of everything Paradise Pink represents.

DeGeta and her husband, Rodney Cole, were incredible parents who believed in giving, loving, and serving others. Their home was always open — not only to their own children, but to other kids who needed guidance, support, or simply a place where they felt loved. They raised their family with compassion, generosity, and a deep sense of community, values that continue to inspire everything Paradise Pink stands for today.

After bravely battling breast cancer, DeGeta contracted COVID-19 while undergoing chemotherapy. Even through her treatments, she remained hopeful and focused on getting healthy because she and Rodney had planned the trip of a lifetime to Paris in 2021. Tragically, that trip never came. DeGeta passed away on December 31, 2020, leaving behind a family that was completely devastated.

Just weeks earlier, she had celebrated her birthday surrounded by D'Antré and their family. None of them realized it would be the last birthday they would ever share together.

DeGeta 1955 – 2020

Determined to honor his mother's legacy, D'Antré poured his grief into creation instead of giving up. In just four months, he released six films while building an ecosystem of companies, creative projects, events, and communities designed to bring people together. Of everything he has created, Paradise Pink is the most personal. It is his greatest tribute to the woman who taught him the importance of love, kindness, and making people feel like they belong.

Paradise Pink brings together music, community, fashion, culture, and impact in every event we create. Every guest is invited to wear pink — not simply as a color, but as a symbol of unity, remembrance, strength, hope, and love.

In partnership with a major breast cancer organization, a portion of every ticket sold directly supports the fight against breast cancer. Every ticket, every sponsor, every performance, and every shared moment helps move that mission forward.

Paradise Pink is for the survivors. For the families. For the people we've lost. For those still fighting. And for everyone searching for a place where they are welcomed, celebrated, and never alone.

Paradise Pink is more than any single event. It is a movement — built from love, powered by community, and created to honor DeGeta Cole's legacy while bringing hope to families for generations to come.

The Vision

A Brand Built to Grow

Paradise Pink is a brand first: music, culture, and events that grow together in service of breast cancer awareness. Our flagship all-pink festival debuts in Los Angeles in Fall 2027 with an estimated 1,500–3,000 guests, and the long-term vision is a touring series carrying music, culture, and cause into cities across the country.

Our Mission

Paradise Pink is a purpose-driven music, culture, and events brand founded by D'Antré Cole in honor of his mother, DeGeta Cole. Inspired by her love, strength, and legacy, Paradise Pink was created to bring people together through world-class music, fashion, wellness, and community while raising awareness for breast cancer. As a lifelong music lover with a passion for discovering incredible talent across pop, R&B, house, reggae, rock, hip-hop, Latin, Afrobeats, country, and more, D'Antré has spent years introducing people to thousands of artists they may have never discovered otherwise — even during his years driving rideshare, where passengers constantly asked about the music he played. Paradise Pink exists to give talented emerging artists from around the world a larger stage to connect with new audiences alongside established performers. More than a brand, it's a movement built on purpose, belonging, positivity, and unforgettable experiences, with a vision to grow into a multi-city celebration that spreads breast cancer awareness in every city it visits, uplifts communities, creates opportunities, and leaves a lasting impact for generations to come.

Annual Flagship Event

A signature oceanfront experience in Los Angeles that returns and grows every year, building tradition and loyalty.

Multi-City Expansion

A repeatable festival format designed to launch in new markets — each city adding audience, revenue, and reach.

Media & Content Engine

Influencer culture, celebrity presence, and social-first design built to generate content and press at scale.

Nonprofit & Community Network

Deepening alignment with breast cancer organizations and local partners in every city Paradise Pink enters.

Why It Matters

More Than a Festival — A Movement

Paradise Pink exists at the intersection of celebration and cause. Every part of the experience is designed to make awareness feel joyful, not heavy — and impact feel real, not performative.

🎗️

Breast Cancer Awareness

Education, donation, and survivorship storytelling woven directly into the festival experience.

🤝

Community Healing

A shared space where survivors, families, and supporters come together in celebration, not sorrow.

✨

Celebration of Life

Music, color, and joy as tools for honoring loss and celebrating the people still fighting.

🌍

Cultural Visibility

Elevating breast cancer awareness within hip-hop, R&B, and youth culture — spaces it rarely reaches.

The Look

Dress in Pink. Show Up for the Vibe.

Paradise Pink is an all-pink dress code — not a rule, but an invitation. Dresses, suits, streetwear, glam, anything goes as long as it's pink. One color, one crowd, one unforgettable night by the ocean.

Festival-goers showing up in all-pink outfits for Paradise Pink

Friends in coordinated pink looks for Paradise Pink dress code inspiration

Group dressed head-to-toe in pink showing the Paradise Pink vibe

Reach

Built-In Audience

Direct access to an engaged, culturally connected audience across music, lifestyle, and wellness communities.

Equity

Cause-Aligned Brand Value

Association with a mission-driven brand strengthens trust and emotional connection with consumers.

Placement

Premium Experiential Space

Oceanfront activations, VIP zones, and stage presence designed for meaningful, memorable brand integration.

Growth

Multi-City Trajectory

Ground-floor partnership on a festival built to expand — with sponsorship value that grows alongside it.

Content

Media & Social Value

Influencer, celebrity, and content-driven design generates organic reach that extends far beyond the event day.

Impact

Measurable Community Impact

Clear reporting on funds raised, awareness generated, and community engagement for every partner.

The Experience

A Full Day & Night Production

From noon to 10:30PM, Paradise Pink brings together world-class music, immersive culture, and a stunning oceanfront setting for a full-day experience — not just a concert.

🎤

Main Stage

Headliners and rising artists performing R&B, hip-hop, and soul against the Pacific sunset with concert-grade production.

👑

VIP Celebrity Zone

An exclusive ocean-view lounge with influencers, podcasters, and celebrity guests — a ticketed premium experience.

🎀

Cause Activation Hub

A dedicated awareness hub for donations, education, and survivorship storytelling — where every ticket makes an impact.

🌊

Ocean Backdrop

The Pacific Ocean as a living, breathing stage backdrop — a setting unlike any other festival in the country.

Get In Touch

Let's Build This Together

Whether you're a sponsor, investor, media contact, or future collaborator — we'd love to hear from you. Every inquiry reaches the Paradise Pink team directly.

General & Media Inquiriesinfo@paradisepinkfestival.com
Sponsorship & PartnershipsUse the form — select "Sponsorship" below
Investor RelationsUse the form — select "Investor / Partner" below

Thank You

Your inquiry has been received. The Paradise Pink team will be in touch soon.

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